Images courtesy of Benjamin Moore
Benjamin Moore recently announced aimed at encouraging renters to personalize their living spaces using paint, while also addressing concerns about losing security deposits when moving out.
The company will offer up to 10,000 renters in the United States, Canada, and the United Kingdom a chance to redeem a free gallon of Regal Select Interior Ready-Mix White paint if they purchase a gallon of Benjamin Moore Regal Select Interior paint in August 2024. The complimentary gallon can be redeemed between July 15, 2025, and September 15, 2025, providing renters with the means to repaint their walls back to their original color before moving out.
Harriette Martins, senior vice president of Marketing at Benjamin Moore, noted that many renters hesitate to paint their homes due to concerns about restoring the rental to its original condition. 鈥淯sing premium quality paints gives renters the confidence to transform their spaces without worrying about the end of their lease,鈥 she said.
Regal Select Interior is marketed for its durability, scuff resistance, and ease of maintenance, which the company says is due to its proprietary stain release technology that delivers excellent durability and washability. The paint is available in various sheens and more than 3,500 colors, which the company says makes it suitable for high-traffic areas such as living rooms and kitchens.
Michelle Griffith, an agent with Douglas Elliman Real Estate, praised the initiative, suggesting it could help renters feel more at home without risking their security deposits.
More details on the initiative and redemption process can be found at . Information about local retailers is available at .