Illinois-based Excel Color Corporation has launched a new logo and redesigned website. It credits the growth of its pigment dispersion technologies in the CASE, foam, casting, molding, composite, aggregate, caulk, and latex markets.
The , featuring a trumpeting elephant, reflects traits the company shares with this magnificent creature, including strength, loyalty, teamwork, longevity, and wisdom, according to a company spokesperson.
“We are all so proud of the journey from a leased facility in 1996 with a single employee to our fully staffed site,” said Bill Osborne, Excel founder and director.